A visual brand for DoorDash’s first ever credit card
The DoorDash Rewards Mastercard is the company’s first-ever credit card — created in partnership with Chase. Offering cash back on nearly every purchase, even beyond the app, it delivers a clear value proposition to both existing and potential customers. As a new business offering, it required a fresh visual identity that built on DoorDash’s foundation while introducing a distinct personality that reflects the card’s benefits and everyday utility.
The Brand
The goal for the brand was to celebrates the relatable ways that people receive cash back on the experiences that matter most. Our use of the iconic DD Red 100 rooted us back to the hero DoorDash brand, while the gradient accents spoke to the holographic texture of the product itself, moving the overall look and feel into more modern territory. Overall we wanted the DoorDash Rewards brand to feel human, diverse, relatable, colorful, dynamic and bold.
Some elements from the DoorDash Rewards MasterCard brand.
Photography
I worked with Eva Edgren, another Art Director who spent weeks developing the treatment for our brand as it would appear in photography. For the shoot, we partnered with acclaimed photography team Graydon Herriot. They did a wonderful job of capturing the overall lifestyle of our brand, as well as our overall value propositions of the card.
NYSE Opening Bell Ceremony, March 1st 2023
To celebrate the launch of the DD Rewards Mastercard, DoorDash Chief Business Officer Keith Yandall joined Ed Olebe, President of Chase Co-Brand Cards, and John Levitsky, EVP at Mastercard to ring the NYSE opening bell.