Together with 72 and Sunny we created a complete rebrand of theTruth.com. With only 9% of teens still smoking the site is designed to give this generation - smokers and non-smokers alike - the opportunity to #FinishIt and end smoking once and for all.
Replace that smoke with a joke. The erase and replace tool offered users a funny and personalized way to mask out imagery of smoking found online, and share the ridiculousness. Users were given an array of fun props to choose from, helping to stamp out the presence of smoking in social media. I concepted and created a bunch of illustration ideas for this tool, as well as worked through the UX of how the process works.
Below are a few concept frames for the Track Impact section. This tool would allow users to explore all the users involvement through social media posts on different platforms, and also to see their own stats as the movement progresses.
The Profile X Tool allowed users to create a customized Truth profile picture to show their devotion to the movement.