Career

2020 – 2022
Meta
Freelance Creative at Reality Labs

2019 – 2020
Ballard Creative Media, Inc
Creative Consultant
Guidance and oversight on a variety of creative and design briefs for Facebook's ARVR brands.

2017 – 2019
Facebook
Freelance Creative at Building 8 / AR/VR
Art Direction and design consulting on a variety of creative undertakings within Facebook's new hardware division. Working closely with the ECD to build internal brands, craft product pitches for internal stakeholders, UX brainstorming, and go-to-market creative on new products. Leading retail experience with design partners. Packaging design for Oculus products and accessories. International travel to China for oversight and sign-off on multiple Oculus packaging press checks.

2017
Freelance Art Director
Partnering with agencies, products, and brands to bring ideas to life. Projects included digital/experiential for Second Spectrum and NoSlate Productions.

2015 – 2016
Media Arts Lab
Art Director at MAL for Good
Art Direction and design for MFG projects, including a 360 campaign for Laureen Powell Jobs’ XQ: The Super School Project. Oversaw the creative on all things digital, including XQ’s website. Created and managed an out of home campaign for the political convention cities, including the media placement. Played an integral part in the concept and design of a nation wide bus tour.

2013 – 2015
B-Reel Los Angeles
Senior Designer
Design and art direction of many digital projects for clients including Google, Facebook, HP, Yahoo, EA, Kraft Foods, and 20th Century Fox. Responsibilities included conceptual development, art direction, design, UX, client presentations, digital production and treatment writing. Played a key role in Google's Project Fi brand design and visual development, as well as the initial Art Direction of the EA booth at the 2013 E3 Event. I also worked on the concept, character and environmental design of Stupid Big Hands, a VR experiment for Cardboard.

2011 – 2013
Mirada/Motion Theory
Freelance Creative/Designer
Concept development and design on TV and transmedia projects for IBM, Cisco, Absolut, Honda, and Fiat. Worked on numerous client pitches, which included companies such as Coca-Cola, Clorox, CoxTV, Fiat, Honda, IBM, Kleenex, Nike, Safeway, Scottrade, Subway, and Verizon. Played a key creative role on Mirada’s IBM Think Exhibit at the Lincoln Center in New York, which won an ADC Gold Cube in the Interactive category. 

2012 
Logan and Sons
Freelance Creative/Designer
Responsible for concept development, design and art direction on TV ad projects for Taco Bell (branding of the Live Mas headline), a digital watchface design for Motorola, as well as several client pitches.

2010 – 2011
Command Mass
Junior Art Director
Directed, designed, and produced a corporate ID and website for a bi-coastal investment bank called Eureka. Responsibilities included brand strategy, client presentations, and all design and production on the style guide and the website. Oversaw design on smaller web projects as well.

2008 – 2010
Visualade
Junior Designer
Design and web production for South Coast Plaza, Charlotte Russe, A Common Thread, and Forum Snowboards. Editorial layouts, advertisements, and print preflighting for Long Beach Magazine on 13 consecutive issues. Brand identity for Carden Academy.