The main objective of this project was to design the experience of the EA booth space at the annual E3 convention and to showcase EA's new games for a new generation of consoles. Our aim was to position EA as being at the forefront of technology and gaming. The result was a new experience for the EA brand - complete with interactive installations, forward thinking technology and an evolved visual identity for the next generation. I worked on the initial art direction and design of the visual branding, as well as brainstorming for the layout and technology of the space.
The following is a collection of storyboards, styleframes, and initial data viz explorations for the visual presence of the exhibit.
Note: All gaming key art in my style frames is property of EA.